From the blog
Featured · June 7, 2026
How to Find Real Customer Pain Points Before You Write
Most marketing content fails for the same reason: it's written from inside the company looking out. Someone in a strategy meeting decides what buyers "probably care about", a brief gets written, a draft gets approved, and the finished post lands somewhere between generic and forgettable. The fix isn't a better template or a smarter AI prompt. It's doing the research before the writing - and doing it on conversations buyers are already having in public.
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June 7, 2026
Why GEO/AEO Still Depends on Classic SEO and Intent Matching
Most of the panic around GEO and AEO assumes the rules of search have been rewritten. They haven't. The retrieval layer underneath ChatGPT, Claude, Perplexity, Grok, and Google's AI Overviews is still a search engine, and that search engine still rewards the same fundamentals: fast pages, clean markup, authority, and content that actually matches the intent behind a query. What changed is the reranking step on top - and that step punishes pages built around keywords instead of around what the buyer is really trying to do.
June 1, 2026
A 6 Month Long Experiment - How pain-driven SEO content beat AI-generated spam
Most AI content does not fail because it picks the wrong words. It fails because nothing real is behind the words. The grammar is clean, the structure is fine, the H2s are predictable - and a reader can feel within two sentences that no one actually lived through the problem being described. Google has gotten good at feeling this too. If you are trying to rank in 2025, the gap between "AI-generated filler" and "content that ranks and gets cited" is not better prompts. It is whether the piece is grounded in a specific pain a specific person actually has.
May 31, 2026
How to Make AI Reddit Drafts Feel Real With Thread Data
Most AI-written Reddit drafts fail for the same reason: they have nothing to say. The grammar is fine, the structure is fine, the tone is even fine. But there's no friction in them - no specific client who refused to pay, no campaign that died at 2am, no actual opinion someone could disagree with. Humans scroll past that even when detectors don't catch it, which is the worse outcome.