Most AI tools don’t have a model problem. They have a people problem.

Chibi (chibi.sh) is an AI research product studio trying to fix the part everyone skips: how humans and AI should work together.

Not by writing think pieces.

By running research, sweating interaction details, and shipping real tools that people can stand to use.

Here’s the deal: AI “features” are cheap now. A usable AI workflow is not. Chibi sits in that gap - where product sense, research, and craft decide whether AI becomes a daily habit or a tab you never open again.

What Chibi actually does

Chibi is run by Andrew and Kiran, working between Kochi and San Francisco. They describe themselves like builders, because that’s the point.

Research: studying how people interact with AI, then designing better patterns
Products: shipping tools that make AI useful, intuitive, and (yes) enjoyable
Craft: obsessing over the small choices that make AI feel natural

That combo matters. Research without shipping turns into PDFs. Shipping without research turns into broken flows. Chibi wants the middle path: learn fast, build faster, keep the bar high.

Who this is for

If you’re a founder, PM, designer, or engineer trying to add AI to a product, you already know the trap:

You can bolt on a chat box in a weekend.

Then spend six months wondering why usage flatlined.

Chibi’s work aims at the messy parts - hand-offs, context, trust, and how the UI should behave when the AI is wrong, uncertain, or just annoying.

Why it’s worth watching

The studios that win in AI won’t win on “more tokens”. They’ll win on taste.

Chibi’s positioning is clear: build interaction that feels human, ship tools that fit real work, and treat details like they matter - because they do.

If you care about human-first AI product design, keep an eye on chibi.sh.

Product Design Research